We help you develop and execute a successful, lucrative brand licensing strategy. Licensing is among the most powerful ways to extend your brandís reach and profitability (out-licensing: you are the licensor) or diversify and grow your companyís brand portfolio (in-licensing: you are the licensee).
We provide a strategic framework to define and prioritize the most profitable licensing programs to extend your brandsí market power. We:
- Identify and leverage your brandís current and potential market position
- Define, prioritize, and assess the market potential of potential categories for business expansion
- Structure compelling and financially attractive licensing deals
- Define, prioritize, and provide business development support for potential licensing partners
- Manage or structure your internal management of critical licensing processes.
Contact us to discuss how you can extend your brandís equity and build a new licensing revenue stream at firstname.lastname@example.org.