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Marketing Planning















We develop marketing plans that drive profitable results. We’ve help you transform your marketing strategy to address common issues such as:

  • Growing sales at a faster, more predictable rate
  • Reversing negative sales trends
  • Developing, testing, and measuring new marketing initiatives
  • Developing higher return-in-investment marketing plans
  • Identifying and stop wasting unproductive marketing investments

Results of our marketing planning efforts have included:

  • 18% increase in sales velocity and 8 point increase in distribution (major food manufacturer)
  • “The best new product launch we’ve ever had”
  • +12% annual sales growth; +5 percentage points (mid-sized consumer goods company)
  • +300% increase in annual innovation profitability for a mid-sized specialty food manufacturer’s new product pipeline
  • +$5 return on marketing dollars (500% ROI) on brand expansion program (mid-sized food company)
  • Programming and presentations to land 5 new Fortune 500 accounts (mid-sized professional services company)

Our marketing planning services include:

Marketing Analysis
 
Marketing Planning
 
Marketing Implementation
 
Business Opportunity Analysis
Competitive Analysis
Consumer Insights
Profit Levers Assessment
Key Issues and Implications

 

 
Growth and Marketing Investment
Scenarios and Recommendations
Marketing Strategy
Annual Marketing Plan
Marketing Tactics
Marketing Budget
Implementation Timeline
Program Effectiveness Measurement
 
Marketing Program Leadership and Execution
Cross-functional project leadership
Activation of selected programs:
Advertising
Consumer Promotions
Trade and Sales Promotions
Social media
Public Relations
Marketing Effectiveness Assessment
Certified Women's Business Enterprise by Women's Business Enterprise National Council (WBENC) Columbus, Ohio      614.252.7824
 
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